EFTA India Trade Party

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The Conduit
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The Minister of Trade Vestre hosted a breakfast meeting on Thursday the 21st. The EFTA-India Trade Breakfast Briefing & Norway India Business Week coincide with DMI's Anniversary Celebration and Bollywood Extravaganza. Could DMI have asked for a better timing?

EFTA, comprising Iceland, Liechtenstein, Norway, and Switzerland, is an intergovernmental organization focused on fostering free trade among its member countries. Free trade agreements aim to reduce barriers such as tariffs and quotas, benefiting local producers by limiting competition.

Despite their combined population of less than 14 million, EFTA member countries have a significant impact on global trade. In 2021, EFTA ranked among the top traders globally in both merchandise and services.

After over 15 years of negotiations, the finalized EFTA-India trade deal promises simplified customs procedures and increased market access for businesses in both regions. This agreement is expected to bring substantial economic benefits, including expanded trade and investment flows, job creation, and overall economic growth.

India anticipates stimulating exports in key service sectors like IT and business services, along with potential technology collaboration and access to cutting-edge innovations in precision engineering, health sciences, renewable energy, and more.

Electrifying Dhoad Gypsies

Dhoad Gypsies have performed in over 1500 concerts in 116 countries throughout the world within the last 23 years. They are considered the undisputed Cultural Ambassadors from Rajasthan. Dhoad Gypsies is a collective of consummate, wise, and spirited musicians, vocalists, and dancers of all generations.

Dhoad were chosen to perform for the President of India in Jaipur, for the new President of France, François Hollande, for Queen Elisabeth II for the Diamond jubilee celebration in London, and in a private concert for Mick Jagger, where they were appreciated by all. They are a mesmerizing, spectacular, fabulous show of poets, troubadours, musicians, and dancers from the country of Maharajas.


The Dhoad Band founder Bharti started this journey from the small village Dhod in Rajasthan, and has taken the Rajasthani folk arts and music across the globe. He has not only cherished the heritage of Rajasthan’s folk dance, music, and singing but played an important role in spreading the culture of India throughout the world through his Dhoad band for more than the last two decades.

Bharti has given opportunities to more than 700 artists from different communities to perform in his band, and gave an international platform to them. Dhoad is the only band from Rajasthan in India that goes around, performing in villages and towns, country to country, for six to seven months a year, and has continued to do so for 23 years non-stop.

Bharti, with his Dhoad band, has been conserving the tradition of folk singing, the heritage of folk music, and the heritage of folk music and legacy of folk dance. He has played an important role in spreading the culture of India through the folk music of Rajasthan in different countries. The Indian tradition and culture is so famous around the world, that Dhoad Band is frequently invited to perform. 

We couldn't be more grateful to have Dhoad join us, to add a touch of vibrancy and excitement to our festivities. Their presence made our celebrations even more memorable, and we are truly honored to have them with us.

There were other events during Norway India Business Week, however they were by invitation only events.   

At Det Moderne India, we are thrilled to commemorate our two-year anniversary—a significant milestone in our journey of illuminating the intricate tapestry of India's economy and geopolitics. 

We had heard rumors of the Bollywood party hosted by CII at Davos being the most sought-after party, along with the Google party, at the World Economic Forum. Inspired by this, Dilek Ayhan, CEO of The Conduit, and founder of Det Moderne India, Rina Sunder, decided to bring this vibrant spirit to Oslo. It's impossible to fully convey the immense interest in the party, and the joyous celebration it brought to all who attended.

Our mission has always been to foster informed discussions and create platforms for knowledge sharing, with the ultimate goal of bridging the gap between Norway and India.

We are overwhelmed by the enthusiastic response. Your support has been instrumental in the success of the Norway India Business Week, a testament to the collaborative efforts of our speakers, guests, hosts, collaboration partners, and members.

Det Moderne India serves as a knowledge hub, dedicated to narrowing the knowledge gap between Norway and India. We extend our heartfelt gratitude to each and every one of you for your continued support. It is your encouragement that fuels our endeavors and grants us the privilege to operate.

Thank you for being an integral part of our journey towards fostering understanding and collaboration between Norway and India.

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